Effective Date: 12 April 2026
Last Updated: 12 April 2026
1. Introduction
This Cookie Policy explains how AudienceBase, operated by Digital Shoutouts Media (“Company”, “we”, “our”, “us”), uses cookies and similar tracking technologies when you visit our website or use our platform.
As an AI-powered DSP (Demand-Side Platform), cookies and tracking technologies are essential to:
- Deliver targeted advertising
- Measure campaign performance
- Optimize audience intelligence
This policy complies with GDPR and ePrivacy Directive (EU Cookie Law) requirements.
2. What Are Cookies?
Cookies are small text files stored on your device (computer, mobile, tablet) when you visit a website.
They help websites:
- Recognize users
- Store preferences
- Track interactions
3. Types of Cookies We Use
A. Essential Cookies (Strictly Necessary)
These cookies are required for basic functionality.
Used for:
- Website security
- Session management
- Form submissions
👉 These cannot be disabled.
B. Performance & Analytics Cookies
These cookies collect information about how users interact with our platform.
Used for:
- Tracking page visits
- Measuring engagement
- Improving performance
C. Functional Cookies
These cookies enhance user experience.
Used for:
- Remembering preferences
- Saving settings
D. Advertising & Targeting Cookies (Core for DSP)
These are critical for our platform.
Used for:
- Audience segmentation
- Behavioral targeting
- Retargeting campaigns
- Measuring impressions and clicks
These may track:
- Device identifiers
- Browsing behavior
- Interaction patterns
4. Other Tracking Technologies
In addition to cookies, we may use:
- Pixels (tracking pixels)
- Web beacons
- SDKs
- Tags
These technologies help us:
- Measure ad performance
- Track conversions
- Optimize campaigns
5. How We Use Cookies
We use cookies to:
Platform Functionality
- Ensure smooth operation
- Maintain sessions
Analytics
- Understand user behavior
- Improve UX/UI
Advertising (Key DSP Function)
- Deliver targeted ads
- Optimize campaign performance
- Build audience segments
6. Third-Party Cookies
We may allow third-party services to place cookies, including:
- Analytics providers
- Advertising networks
- Technology partners
These third parties may collect data independently under their own privacy policies.
7. Legal Basis for Using Cookies (GDPR)
We use cookies based on:
- Consent → for non-essential cookies
- Legitimate Interest → for essential functionality
Users in the EU will see a cookie consent banner before non-essential cookies are activated.
8. Managing Your Cookie Preferences
You have full control over cookies.
You can:
- Accept or reject cookies via the consent banner
- Modify preferences anytime
- Disable cookies in browser settings
Browser Controls:
Most browsers allow you to:
- Block cookies
- Delete existing cookies
- Set cookie permissions
⚠️ Disabling cookies may impact platform functionality.
9. Data Collected via Cookies
Cookies may collect:
- IP address
- Device identifiers
- Browser type
- Pages visited
- Interaction data
This data is generally aggregated and anonymized, but in some cases may be linked to identifiers for advertising purposes.
10. Data Retention
Cookies may be stored for different durations:
- Session Cookies → Deleted when browser closes
- Persistent Cookies → Stored for a defined period
Retention depends on cookie type and purpose.
11. International Data Transfers
Cookie-related data may be processed globally.
We ensure appropriate safeguards for cross-border data transfers.
12. Updates to This Policy
We may update this Cookie Policy periodically.
Changes will be reflected with a revised “Last Updated” date.
13. Contact Information
For any questions about this Cookie Policy:
Email: sales@digitalshoutouts.com
Phone: +012 345 6789
Registered Offices:
Gurgaon (HQ)
Unit No. 258, 2nd Floor, Tower B-1, Spaze i-Tech Park,
Sector 49, Sohna Road, Gurgaon – 122018, Haryana, India
Mumbai Office
Ground Floor, Raheja Platinum, Off Andheri-Kurla Road,
Sag Baug, Andheri East, Mumbai – 400059, Maharashtra, India
Bengaluru Office
HSR 6th Sector, Rajiv Gandhi Nagar,
HSR Layout, Bengaluru South – 560102, Karnataka, India
14. Consent
By continuing to use our website, you consent to the use of cookies as described in this policy.