Mobile
Smartphones & Tablets
Brand: Apple, Samsung, OnePlus etc.
OS: iOS, Android.
Mobile Operator: Airtel, Jio, Vodafone etc.
Screen Size: Small, Medium or Large
Connected Devices
Smart TVs, Gaming Consoles
OS: Tizen, webOS, Android TV
Brand: Samsung, LG, Sony etc.
User Engagement Level: Active, Occasional
Screen Size: Small, Medium or Large.
Desktop
Laptop, Desktop & All-in-one PCs
Brand: Apple, Dell, Lenovo, etc.
OS: Windows, Mac, Linux.
Processor Type: Intel, AMD, ARM.
Screen Size: Small, Medium or Large
Others
Wearable Devices, In-car devices.
Device Type: Fitness Band, Smartwatches.
Brand: Apple, Fitbit, Garmin, etc.
Connectivity Type: GPS, Wi-fi, Cellular.
Usage Behaviour: casual users, Fitness-Focussed.