Welcome to Audience Base

Welcome to Audience Base, where AI Meets Audience: Smarter Media Buying Starts Here. Our cutting-edge platform combines advanced AI technology with data-driven insights to redefine how you connect with your target audience. Whether you're scaling campaigns or optimizing for ROI, our AI-powered audience media buying solutions deliver unparalleled accuracy, efficiency, and results. Experience the future of advertising—seamlessly tailored to your goals, powered by intelligence, and designed for impact.

Why Choose Us?

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AI Base Media Planning

We take media planning to the next level with our AI-powered approach. Our AI tools not only enhance precision but also provide real-time optimization, ensuring your campaigns adapt dynamically to market trends and performance insights.

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17k+ Audience Segment

17k+ Audience Segments available based on a variety of criteria, including demographics, interests, and online behaviors.

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Higher Engagement

Higher engagement rates by precisely selecting specific audience segments that are most likely to respond positively

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Niche Targeting

Deep-level targeting through detailed demographic, psychographic segmentation, providing insights into factors such as age, gender, income, and location.

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Real-Time Data Insights

Real-time analytics and insights, empowering clients to monitor campaign performance and audience behavior for quick optimizations that enhance overall effectiveness.

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Increased ROI

Our targeted approach minimizes wasted resources and maximizes conversions, resulting in a more efficient use of their budget and improved overall returns.

Key Components

delivers ads to users based on their location, such as country, city, or even a specific radius. It helps brands tailor campaigns to local preferences, making messages more relevant and improving engagement

State

Country

Urban Areas

Climate

Communities

Rural Areas

Demographic targeting reaches audiences based on characteristics such as age, gender, income, and education. This allows brands to focus their efforts on specific groups that are most likely to be interested in their products. By narrowing the audience, brands can optimize their ad spend. It ensures the messaging is tailored to the needs of that particular group.

Education

Gender

Occupation

Age

Race

Income

Psychographic targeting focuses on understanding users’ values, interests, and lifestyles. It helps brands connect with their audience on a deeper emotional level, creating more meaningful interactions. This strategy goes beyond surface-level data, considering what drives consumer behavior. It allows brands to build stronger relationships by aligning with consumers' beliefs and passions.

Attitude

Budget

Income

Interets

Motivation

Religion

Behavioral targeting utilizes data from users’ past actions, like browsing history, clicks, or previous purchases, to deliver personalized ads. By tracking user behavior, brands can understand their interests and intentions. This approach ensures more relevant and timely messaging. It helps increase the chances of engagement and conversion by offering products that match users' past actions.

Habbits

Hobbies

Media consumption

Purchasing style

Social media practices

Tech Usage

Intent data captures signals indicating a user’s intent to make a purchase, such as searching for products or reviewing similar items. Brands can use this data to identify and reach users who are actively considering a product or service. This makes intent data highly valuable for targeting users closer to making a decision. It allows brands to focus on leads that are more likely to convert.

Clicks

Comparison

Downloads

Enquiry

Searches

Wishlist

Technological targeting focuses on the devices, operating systems, or platforms users engage with. Brands can serve optimized ads tailored to specific devices or technologies, enhancing the user experience. This approach ensures ads are shown on the right platform, whether it’s mobile, desktop, or a particular operating system. It helps brands reach their target audience through their preferred devices.

Browsers

Laptop

Mobile

Social Media

Tablet

Websites

Customer journey targeting focuses on where users are in their buying process, from awareness to decision-making. By understanding the stage of the journey, brands can deliver relevant content at the right time. This helps move the user forward in the funnel, guiding them toward conversion. It ensures that the right message reaches users at the right stage.

Clicks

Comparison

Decision

Downloads

Enquiry

Searches

Engagement history targeting leverages past user interactions, such as website visits, social media interactions, or previous ad clicks. Brands can retarget users who have shown interest but have not yet converted. This approach strengthens the connection with users already familiar with the brand. It encourages them to re-engage and move closer to making a purchase.

Clicks

Comments

Downloads

Opens

Purchase

Visits

Key Components

Audience Base

State

Country

Urban Areas

Climate

Communities

Rural Areas

Education

Gender

Occupation

Age

Race

Income

Attitude

Budget

Income

Interets

Motivation

Religion

Habbits

Hobbies

Media consumption

Purchasing style

Social media practices

Tech Usage

Clicks

Comparison

Downloads

Enquiry

Searches

Wishlist

Browsers

Laptop

Mobile

Social Media

Tablet

Websites

Clicks

Comparison

Decision

Downloads

Enquiry

Searches

Clicks

Comments

Downloads

Opens

Purchase

Visits

Geographical

delivers ads to users based on their location, such as country, city, or even a specific radius. It helps brands tailor campaigns to local preferences, making messages more relevant and improving engagement

Demographic

Demographic targeting reaches audiences based on characteristics such as age, gender, income, and education. This allows brands to focus their efforts on specific groups that are most likely to be interested in their products. By narrowing the audience, brands can optimize their ad spend. It ensures the messaging is tailored to the needs of that particular group.

Psychographic

Psychographic targeting focuses on understanding users’ values, interests, and lifestyles. It helps brands connect with their audience on a deeper emotional level, creating more meaningful interactions. This strategy goes beyond surface-level data, considering what drives consumer behavior. It allows brands to build stronger relationships by aligning with consumers' beliefs and passions.

Behavioral

Behavioral targeting utilizes data from users’ past actions, like browsing history, clicks, or previous purchases, to deliver personalized ads. By tracking user behavior, brands can understand their interests and intentions. This approach ensures more relevant and timely messaging. It helps increase the chances of engagement and conversion by offering products that match users' past actions.

Intent Data

Intent data captures signals indicating a user’s intent to make a purchase, such as searching for products or reviewing similar items. Brands can use this data to identify and reach users who are actively considering a product or service. This makes intent data highly valuable for targeting users closer to making a decision. It allows brands to focus on leads that are more likely to convert.

Technological

Technological targeting focuses on the devices, operating systems, or platforms users engage with. Brands can serve optimized ads tailored to specific devices or technologies, enhancing the user experience. This approach ensures ads are shown on the right platform, whether it’s mobile, desktop, or a particular operating system. It helps brands reach their target audience through their preferred devices.

Customer Journey

Customer journey targeting focuses on where users are in their buying process, from awareness to decision-making. By understanding the stage of the journey, brands can deliver relevant content at the right time. This helps move the user forward in the funnel, guiding them toward conversion. It ensures that the right message reaches users at the right stage.

Engagement History

Engagement history targeting leverages past user interactions, such as website visits, social media interactions, or previous ad clicks. Brands can retarget users who have shown interest but have not yet converted. This approach strengthens the connection with users already familiar with the brand. It encourages them to re-engage and move closer to making a purchase.

Our Platform

AI-Powered Audience Buying

With our AI-powered audience buying, you can effortlessly connect with the right audience at the right time. Our advanced AI algorithms analyze vast amounts of data to identify patterns, preferences, and behaviors, ensuring your campaigns are laser-focused on your target audience.

Advanced Targeting

We offers sophisticated targeting options, enabling clients to reach specific audience segments based on demographics, interests, behaviors, and more. This precision enhances the relevance of marketing messages.

Hyperlocal Targeting

Our platform provides hyperlocal targeting, allowing businesses to reach audiences within specific geographic areas. This feature is ideal for businesses aiming to engage local customers and drive foot traffic to physical locations.

User-Friendly Interface

Designed with user experience in mind, our platform features an intuitive interface that simplifies campaign setup, management, and reporting, making it accessible for users of all skill levels.

Data Sources

Computer

Third Party data

Data providers

Webs Scrapping

Purchasing Data

Surveys & Polls

First Party data

Computer

Investik Future

Traveller Gossip

Proudly Imperfet

Just Web Series

Ad Exchange

SSP

Publisher

Audience Segmentation

Real Time Bidding

Audience

How It Works?

Define Your Audience

Target audience based on demographics, interests, behaviors, and geographic locations to create precise audience profiles.

Create Campaigns

Design tailored marketing campaigns from various ad formats to effectively engage their target segments.

Real Time Bidding

Set your Budget by bidding the price and let the platform secure the best opportunities for engagement.

Optimize & Adjust

This includes tweaking messaging, reallocating budget, or refining audience segments to enhance overall effectiveness and engagement.

Monitor Performance

Metrics such as impressions, clicks, and conversions provide insights into how well their campaigns are resonating with the audience.

Device Targeting

Mobile

Smartphones & Tablets

Brand: Apple, Samsung, OnePlus etc.

OS: iOS, Android.

Mobile Operator: Airtel, Jio, Vodafone etc.

Screen Size: Small, Medium or Large

Connected Devices

Smart TVs, Gaming Consoles

OS: Tizen, webOS, Android TV

Brand: Samsung, LG, Sony etc.

User Engagement Level: Active, Occasional

Screen Size: Small, Medium or Large.

Desktop

Laptop, Desktop & All-in-one PCs

Brand: Apple, Dell, Lenovo, etc.

OS: Windows, Mac, Linux.

Processor Type: Intel, AMD, ARM.

Screen Size: Small, Medium or Large

Others

Wearable Devices, In-car devices.

Device Type: Fitness Band, Smartwatches.

Brand: Apple, Fitbit, Garmin, etc.

Connectivity Type: GPS, Wi-fi, Cellular.

Usage Behaviour: casual users, Fitness-Focussed.

Retargeting

Re-target User who have previously interacted with your brand.

HOW IT WORKS

1

User Visits Your Website

Customer Shows interest in your product or Service

2

Tracking Implementation

Cookies or tracking pixel are placed in user’s browser to monitor their behaviour

3

Audience Segmentation

Segment users based on the actions such as product views & cart abandonment

6

Optimization

Track campaign performance metrics & optimize to drive conversions.

5

Ad Distribution

Display Retargeting ads on various platform to reach user where they engage

4

Ad Creation

Design Tailored ads that resonate with each audience, highlighting relevant product

Brand Safety

Ensuring Ad Fraud Prevention and Brand Safety

Contextual Targeting

Our platform allows contextual targeting to ensure ads are placed in relevant environments that align with the brands values.

Third-Party Verification Integration

Integrate with leading verification tools like Integral Ad Science and Double Verify to monitor ad placements.

Regular Audits

We conduct regular audits of ad placements to identify and address any risks associated with brand safety.

Content Filtering

Advanced algorithms filter out inappropriate content, preventing ads from appearing next to harmful or unsuitable materials.

Fraud Detection Technologies

We utilize advanced fraud detection technologies to identify and block fraudulent traffic, such as bot detection and IP filtering

Whitelisting & Blacklisting

Advertisers can create custom whitelists of trusted sites and blacklist known unsafe domains to control where their ads appear.

Data Analytics & Monitoring

Continuous analysis of campaign data helps detect anomalies in traffic patterns, click-through rates, and engagement metrics.

Real-Time Monitoring

Continuous monitoring of ad placements ensures compliance with brand guidelines, with alerts for any potential violations.

17k+ Ready To Buy Audience Segments

Our Strategy

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Awareness

Helps in building organic and direct traffic.

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Consideration

Driving Quality visits to the site and offering right value. Building the right base with use of multiple characters.

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Conversion

Conversion Focusing on sources generating Conversions

Need Our Expert Help? We're Here!

Our Offices

Gurgaon

Unit No. 258, 2nd Floor Tower B-1, Spaze I-Tech Park, Sector 499, Sohna Road,
Gurgaon-122018

Maharashtra

WeWork 13th Floor, 247 Park, Hindustan C. Bus Stop, Lal Bahadur Shastri Rd, Gandhi Nagar, Vikhroli West, Mumbai, MH, Kurla, Maharashtra 400079,India

Karnataka

HSR 6th Sector, Rajiv Gandhi Nagar, HSR Layout, Bengaluru, Karnataka 560102, Bengaluru South, Karnataka 560102, India

Work Inquiries

- sales@digitalshoutouts.com

- +012 345 6789

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